The Andean bear, the only species of bear native to South America, is in danger of extinction. It is constantly threatened due to changes in the use of the territory, which has fragmented its original habitat, as well as hunting. Therefore, the intention of our brand is to create awareness of the importance of its existence and its current situation by making it viral not only nationally, but globally.

By naming our brand after that species, we not only seize the memory of each consumer but when buying our products, 10% is automatically donated to WCS Peru. This is an institution responsible for the conservation of the Andean bear throughout its distribution since 1977.