Sherine Salem Portfolio

Specialized in branding, packaging, and storytelling.

MULTI-DISCIPLINARY ARTIST

Designing what stories feel like.

Hi, I’m Sherine — a Peruvian designer shaped by curiosity, culture, and a lifelong connection to art.

Creativity has never been a phase for me; it’s been a constant. I grew up choosing art as every elective over numbers and traditional lessons, preferring colored pencils over toys, and designing whatever I could get my hands on—from school projects to friends’ cover pages at the start of every new term.

If there’s a portrait floating around on Instagram, chances are it carries my signature—something I turned into an early creative outlet and, eventually, something people began to seek out and buy.

In short, art didn’t just happen to me—it’s who I’ve always been.

I hold a degree in Graphic Design with a minor in Advertising and Branding from The Savannah College of Art and Design (SCAD), where I graduated Summa Cum Laude—yes, I'm that kind of nerd, rebranded.

My work lives at the intersection of storytelling, design, and strategy, where ideas are not only seen, but felt and understood.

Over the years, I’ve collaborated with entrepreneurs, creative teams, and international brands, developing identities and visual systems across print and digital.

My experience ranges from freelance work and agency collaborations in the U.S., to contributing to projects for global clients like HP, and working as a Brand Designer at Gensler in New York.

During that chapter, I’ve had the opportunity to work with clients I’ve long admired, including Morgan Stanley and Disney—among many others—continuing to expand my perspective through diverse industries and creative challenges.

Today, I work independently with U.S.-based agencies and clients, bringing a thoughtful and refined approach to every project. My process is rooted in clarity, intention, and a deep respect for the brands I help build.

Each step of my journey—from early creative instinct to working within global design environments—has shaped the way I approach design: not just as a visual tool, but as a way to connect, communicate, and create lasting value.