Creativity is in crisis today: while the world of tomorrow demands creative skills, we are spending less time in creative pursuits. LEGO believes that through play kids become creative learners, picking up the skills they need for this world. Our mission is to inspire the builders of tomorrow, where the LEGO brick is the tool for endless creativity that unlocks their potential - to build and re-build is the metaphor for getting kids to continuously play. 

Back to Life by LEGO is a mobile app experience that uses motion recognition technology to make original LEGO creations come alive like never before. After downloading the app, users can connect their new sets to their very own Back to Life account. Kids can then start a new creation and build out their set. The recognition technology records the user’s movements and gestures as they act out their original story, such as lifting their character up a ladder, dropping an asteroid from outer space, or flying a plane through the sky.

The app translates that physical motion into a unique, animated video that kids can watch whenever, wherever. Users can work from some of the app’s suggested ideas or piece together their very own story from scratch. Whatever path they choose, kids can expand upon their original stories and see their tales unfold before them in a whole new way. With LEGO, kids are given the chance to explore their unlimited imagination and see their creativity come Back to Life.