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For this project I design the packaging for flavored soaps, rebranding the existing Peruvian brand, "K'alma". There are three different fragranced soaps: Mint, Citrus, and Vanilla. The objective of this project is selling, more than a product, an experience; therefore, my challenge has been coming up with unique messages on the packaging labels that might relive certain moments and memories in a very creative way. Besides, augmented reality has been developed through the display of a QR code, showcased on each label for each soap. It will lead the user to particular Spotify playlists that stimulate specific moods related to each flavor.