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QALU OBLEAS

 

Disciplines:
Brand Identity, Packaging, Branded Instagram, Web Protyping

Qalu is a Peruvian company of healthy "obleas", or “wafers”, which are snacks made of Amaranthus caudatus, gluten-free and sugar-free, with the aim of replacing poor diets with a natural, nutritious and healthy one. Quechua is a family of languages ​​originated in the Peruvian Andes and nothing represents us better than that Andean accent with which we are still associated. This is the reason why this company was called "Q'alu", which means "health" in Quechua.​ 

 

Qalu's main objective is to combat leading an unhealthy and irresponsible lifestyle in Peruvian humanity. This Peruvian company rises from the current situation due to COVID-19. In Peru, a high percentage of deaths corresponds to people with poor alimentation and obesity. Due to the quarantine and other restricted measures, the citizens see ourselves "locked in" and the most common activity we usually do is eat, mostly junk food because it is the most "accessible" one

STATIONERY

PAPER BAGS

These are the packaging for each flavor. Inside these bags will be the biodegradable ones. In this way, the protection of the product will be better.

LABELS & NUTRITIONAL TABLES

These bags are the ones that directly protect the product. In addition, the intention of making them biodegradable is to protect the environment as well, which is one of the great purposes of the brand. They have stickers attached with the nutritional tables and additional information such as the flavor, grams and basic data.

BRANDED INSTAGRAM

WEBSITE PROTOTYPING

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